自Covid-188bet官网88bet官网19以来，5种方式订婚戒指购物发生了变化

在流行病中，钻石销售正在努力。

Updated 11/11/20

订婚戒188bet官网88bet官网指是您在最重要的投资之一，在全球大流行中，这是可疑的，这是可疑的。钻石areknown for retaining their value, but the uncertainly surrounding finances, in particular, can weigh heavily on many couples. But here's the good news: according to jewelry retailers, engagement ring sales are up since COVID-19 hit. However, the process of shopping for an engagement ring具有改变了。仍然，主要的外卖是比以往任何时候都更多的，在许多情况下，客户热衷于承诺和加急时间表。

"COVID-19 has brought many couples closer together," Olivia Landau, the founder and CEO of明确的剪辑, tells Brides. "If there's something positive that we can take away from the pandemic, it's spending time with those close to us and cherishing our loved ones. Every time a Clear Cut couple gets engaged, I feel so hopeful that we can get through this tough time!"

Toni Zehrer，副总裁签名和首席商品官员凯珠宝商,Zales，和贾里德在通过这些努力的时代说，她认为客户根据珠宝零售商和现场店内的研究，以基于珠宝零售商的研究，以及在店内建议。“我们看到夫妻进来买入或拿起订婚戒指，从一膝上或在路边的位置跪下来！在某些情况下，我们的珠宝顾问188bet官网88bet官网也被任命的部长，已婚顾客正确当场。“

Zehrer表示，大流行是加速关系，并作为催化剂进行接合，至少188bet官网88bet官网55 percent of soon-to-be-engages couples quarantiningwith their partners. "Some report that their relationship has been strengthened and that it's better than before the pandemic," she explains. "We're seeing that optimism about the future is higher among men and young people — the core audience for engagement ring purchases."

未来，继续阅读，发现在大流行期间围绕围绕接合戒指购物的五个关键变化。188bet官网88bet官网

01 05.

188bet官网88bet官网订婚戒指销售飙升

Landau and Zehrer both report a spike in engagement ring sales during COVID-19, as did Kate Rogowski, the vice president of marketing at Forevermark. "The average sales volume for Forevermark authorized retailers were up 20 to 30 percent despite the pandemic and economic uncertainty. Particular trends have included more classic styles that will stand the test of time, think classic solitaires, and pavé bands set in platinum."

Zehrer表示，与新婚销售，包括订婚戒指，超越了公司的整体销售平均值，13％至10.9188bet官网88bet官网％。“我们认为这种势头将继续通过假日季节，这通常是参与的最大季节，”她补充道。188bet官网88bet官网

02 05.

Couples Are Buying Wedding Bands Quicker

Most often, couples will first purchase an engagement ring and then wedding bands down the line. But according to Madeline Fraser, the founder and CEO ofGemist，客户正在购物蝙蝠。“自Covid-19以来，似乎客户想要做一个一站式商店，让他们的订婚戒指和婚礼乐队，”她解释道。188bet官网88bet官网

Landau回声这种情绪。“我们看到了夫妻队与他们的直系亲属有迷你婚礼，并为以后节省了更大的庆祝活动。因此，我们看到许多夫妻在获得订婚戒指后尽快购买婚礼乐队。”188bet官网88bet官网

03 05.

Couples Are Spending More on Engagement Rings

A common thread across the board for couples is a bigger spend on engagement rings. According to the experts at Forevermark, Signet, and The Clear Cut, travel restrictions are a significant cause of this change, whether for a destination wedding, honeymoon, or other vacation. Couples are also dealing with取消和延期或选择更小，更亲密的婚礼，导致更多的钱花在戒指上花费。“我们在一系列价格点和克拉重量的钻石订婚戒指购买中看到了一个高度的，”R188bet官网88bet官网ogowski解释道。“这是许多人在他们的订婚戒指中花费更多的信号，也是那些可能在以前没有计划购买戒指的夫妻现在正在这样做。”188bet官网88bet官网

随着客户的转移美元，他们曾经花费在休假，音乐会和娱乐等Pre-Covid经历中，Zehrer表示，她认为客户在某些情况下选择更大的克拉克拉尺寸。她还归因于“检疫疲劳”的更加重要的花费。“我们看到有些人看起来有点挥发或只是想要一个能够承受时间考验的爱情的强大象征。”虽然克拉尺寸是她看到这种更大的投资的一种方式，但定制是另一种路线，包括铭文，向他们所爱的人表示深深的情感。

Don O'Connell, the CEO and president ofCharles & Colvard，也看到通过侧面石环向更大的总克拉重量的转变。“人们希望沿着乐队的额外闪光，”他说。

04 05.

转移到网上购物

Another universal COVID-19 change for jewelry retailers has been the once-in-a-lifetime migration to online sales and a need forvirtual services。制定并习惯于两种格式，曾经主要销售的明确削减和宝石等品牌。“我们已经销售了70％的自定义钻石订婚环，”Landau解释道。188bet官网88bet官网“现在，对远程订婚戒指创造的需求加速了！这就是为什么188bet官网88bet官网我们投入推出一个平台，以支持购买高端珠宝的未来。”

“作为一个以网上的公司，您可以说我们已经领先于游戏，”弗雷泽说，Gemist的直接消费者商业模式，它还提供一个名为“在狩猎。“

vrai.is another direct-to-consumer brand that's benefited from the shift toward online shopping. "The pandemic has opened up the way that people shop for engagement rings," Mona Akhavi, the company's CEO, says. "Consumers who might have been hesitant to make such an important purchase online are realizing that they can get exceptional service through virtual appointments and feel confident about their choices." Akhavi points out the expedited timeline that VRAI's online services all allow for, too. "Customers can select their diamond of choice, pick between platinum, white, yellow, or rose gold, select the orientation of the diamond, design their band, add an engraving and receive it in less than two weeks. It is truly a personalized experience, and we have seen a notable increase in engagements!"

ALive Chatservice has been vital for Forevermark, where customers can speak to an expert. "To adapt to the social distancing measures of COVID, Forevermark retailers are offering virtual appointments, virtual events, and curbside pick-up for those shopping online and more," Rogowski says.

Zehrer注意了类似的策略转变，包括使用珠宝顾问实施虚拟约会，以一对一的“实时建议”功能。“当我们3月不得不关闭我们的商店时，我们大大加快了我们所有品牌的电子商务选择，客户继续拥有这些新选择的精美珠宝购物，”她说。“我们每天都继续创新，导致假日季节。”此外，Zales，Kay和Jared已经实现了虚拟的自定义工具，以创建一个单类环和“视觉搜索”功能，允许客户上传图片，成为他们自己或来自Pinterest的“视觉搜索”功能，并搜索类似的选择。“[IT]易于使用，可以通过查找我们网站上的小型相机图标来找到，”Zehrer补充道。

05 05.

在商店店内购物

虽然在线转换为优质珠宝零售商蓬勃发展，但店内购物仍然是Forevermark，Zales，Kay和Jared等品牌业务的关键部分。“由于购买如[订婚戒指]是如此个人，许多人仍然选择在店内购物188bet官网88bet官网，”Rogowski解释道。自从重新开放物理商店以来，营销执行委员会的营销介绍了ForeverMark的Covid-19安全方案，包括一次性限制商店中的人数，并预约约会，以获得更加私密的店内经验。

Zehrer says Zales, Kay, and Jared are putting safety first. "We're taking every step possible to help our customers connect with us in ways that help them shop safely, regardless of where, when, and how they want to shop." In August, Signet launched a robustLove Takes Care使用领先的医疗和安全专家创建的健康安全计划，以提高所有商店的保护，配有新的珠宝试验协议，涉及在试用前后清洁珠宝。

“我们正在采取非常全面的店内安全方法，”Zehrer说。“这包括各种商店所需的社会疏散，适用于员工和客户的强制性面部面具，为可能没有一个的客户提供一次性面罩，并且需要频繁的清洁协议 - 特别适用于高触摸区域。”此外，Signit Brangs在4月份推出路边接机，并迄今为止，已完成超过78,000。“为了增加安全性，客户可以获得一个独特的密码，即到达路边时必须重复，以便拿起物品，并且需要显示其ID。”

Zales, Kay, and Jared customers can also buy online and send their order to a local store for pick-up. "We're seeing customers react favorably to this option, too," Zehrer says. "We expect this to be so popular this season that we've created an entirely new role called the 'Concierge.'" This new role will help customers waiting in line and those who've placed an online order. "We know these customers will expect an expedited process, so we're ready for them!"